Society Expo 2026
Press Material
Here you’ll find resources like logos and color codes for Society Expo 2026, freely available to download and use in your materials. If you’re missing anything, don’t hesitate to contact us.
SE26 Brand Manual
The SE26 brand manual outlines the guidelines for presenting the brand, including logos, colors, typography, tone of voice, visual language, and other communicative or visual elements. Society Expo 2026 serves as our event identity, temporarily coexisting with Skellefteå’s place branding.
Logos
The Society Expo 2026 logo is the primary identifier of the event. The logo comes in versions with or without a tagline. These predesigned versions must not be altered in any way. The logo is always used in one of its two core formats: vertical or horizontal. The colors are strictly black or white, chosen for optimal visibility against backgrounds, and should never be used in any other color.
Vertical Logo with Text
Download the logo package including PNG, EPS, and PDF formats.
Horizontal Logo with Text
Download the logo package including PNG, EPS, and PDF formats.
Colors and Gradients
The color palette consists of four gradients, six solid colors, and black and white for text and grayscale. In digital media, gradients can also be animated to reflect our adaptability and flexibility. The primary color for Society Expo 2026 is the gradient from purple to red.
Backgrounds and video material: SE26 Pressrum External link.
Larger files are available for download via the link above. These include various gradients and animated material in different shapes and formats. The graphic material is free to use in all communications prior to and/or in connection with Society Expo.
Tagline and Key terms
This is SE26's official tone of voice. These serve as guidelines for all communication and have been developed to strengthen the brand. They are used to create consistency in the message and can be used in collaborations and other contexts where the brand is presented. Key messages and key phrases are available in both Swedish and English.
Tagline
The SE26 core phrase that captures the essence of the brand.
- Meet people. Fix future.
Key phrases
Key phrases that are useful and can be repeated.
- Collaborations & dialouge
- 14 days to rethink society.
- Who owns the future? We all do!
- So lets's tackle it together.
- ...that connnects people, ideas and resources.
Profile Colors
The foundational colors should always be maintained, but transparency may be used to achieve desired effects. When working with lighting, it’s recommended to stick to these colors to ensure consistency with the brand.
GREEN
#29CC90
R 41 G 204 B 144
C 65% M 58% Y 0% K 0%
PANTONE 2459C
BLUE
#2962CC
R 41 G 98 B 204
C 84% M 62% Y 0% K 0%
PANTONE 2133C
PURPLE
#7429CC
R 166 G 41 B 204
C 71% M 84% Y 0% K 0%
PANTONE 7077 C
PINK
#CC298D
R 204G 41 B 141
C 9% M 91% Y 3% K 8%
PANTONE 6059 C
RED
#CC2337
R 204 G 41 B 57
C 3% M 94% Y 71% K 11%
PANTONE 4060 C
YELLOW
#FF9328
R 255 G 147 B 40
C 0% M 49% Y 88% K 0%
PANTONE 4009 C
SVART
90%
80%
50%
20%
VIT
Press images
Here you will find high-resolution press images of Helena Renström, Project Manager for Society Expo. The images are free to use in connection with articles or interviews related to Society Expo. Please credit the photographer upon publication. Photographer: Jonas Westling
%20Helena_DSC3643_red.webp)
%20Helena_DSC3617_red.webp)
Sidinformation
- Senast uppdaterad:
- 2 December 2025