Graphic resources
When you share stories about Skellefteå, the place brand’s visual identity helps to create a recognisable look and feeling. Here you will find logos, images, colours and guidance on using the brand, along with information about materials you can borrow for events.
Profile colors
The colour palette is an important part of the Skellefteå place brand’s visual identity and is used across different materials and channels. It consists of twelve colours, along with black and white as base colours. The inner circle in the colour samples below shows which base colour to use to meet contrast and accessibility requirements.
ÄNG
LIGHT: #CBC497
R 203 G 196 B 151
C 19% M 13% Y 49% K 6%
PANTONE 5855 C
DARK: #A89D55
R 168 G 157 B 85
C 26% M 20% Y 68% K 19%
PANTONE 5835 C
SAND
LIGHT: #D3B73D
R 211 G 183 B 61
C 10% M 15% Y 75% K 13%
PANTONE 7751 C
DARK: #C1A016
R 193 G 160 B 22
C 6% M 24% Y 100% K 25%
PANTONE 118 C
BÄR
LIGHT: #8B341F
R 139 G 52 B 31
C 19% M 80% Y 81% K 45%
PANTONE 7594 C
DARK: #721904
R 114 G 25 B 4
C 13% M 90% Y 63% K 58%
PANTONE 188 C
VIK
LIGHT: #657B9F
R 101 G 123 B 159
C 54% M 37% Y 15% K 11%
PANTONE 2373 C
DARK: #455B81
R 69 G 91 B 129
C 70% M 52% Y 18% K 25%
PANTONE 2374 C
JORD
LIGHT: #B87F45
R 184 G 127 B 69
C 15% M 44% Y 69% K 16%
PANTONE 729 C
DARK: #985A1C
R 152 G 90 B 28
C 14% M 53% Y 86% K 30%
PANTONE 730 C
SKOG
LIGHT: #9EB45A
R 158 G 180 B 90
C 35% M 11% Y 84% K 21%
PANTONE 7495 C
DARK: #7B932E
R 123 G 147 B 46
C 42% M 7% Y 100% K 33%
PANTONE 7496 C
Images of Skellefteå
Would you like to showcase Skellefteå? These images are intended for use when the place is at the heart of the story, for example in presentations, invitations and social media posts. Browse the material and read the terms of use.
No image may be distorted or modified without the photographer's consent. Consent is also required if the image is to be used together with other images (montage) in such a way that it can be considered as a new image.
If the images are to be used for commercial purposes, contact the photographer first.
Photographers always have copyright to their images, but we are happy to provide contact information to our photographers. You see who photographed each image in the caption.
If you have other wishes, please contact us by e-mail: marknad@skelleftea.se
Logos
The logo is the place’s most distinctive mark. It must always be used with the dot and only in black or white. The dot represents the free individual and can be placed freely, filled with content and adjusted in size.
Download logos in i svg, png, eps rgb, eps cmyk:
Download logos in svg, png, eps rgb, eps cmyk:
Download logos in svg, png, eps rgb, eps cmyk:
Download logos in svg, png, eps rgb, eps cmyk:
Download logos in svg, png, eps rgb, eps cmyk:
Skellefteås graphic profile
The place brand guidelines bring together practical advice and examples for anyone creating materials featuring Skellefteå’s brand. They show how colours, typography and imagery can be used across different formats, from websites and films to printed materials. Read the full guidelines via the link below.
Sidinformation
- Senast uppdaterad:
- 6 November 2026